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以“桃”為媒 “云消費”助力懷化辰溪脫貧攻堅

來源:瀟湘晨報作者:編輯: 陳茜時間:2020-08-03 19:37:53

 qB9瀟湘晨報網

  qB9瀟湘晨報網

IMG_4024_meitu_1.jpgqB9瀟湘晨報網

  8月2日,“芒果扶貧云超市”走進懷化辰溪。qB9瀟湘晨報網

  紅網時刻8月3日訊(記者 王進文)8月2日,“芒果扶貧云超市”來到懷化辰溪,在大酉書院拉開了“2020•中國•辰溪黃桃節”大直播的序幕。此次大直播活動以桃為媒,立足于大酉文化,將特色農貨與傳統文化相結合,重點推薦了辰溪黃桃、粉糍粑、魁茶等辰溪重點產業帶產品。直播開啟2分鐘,辰溪黃桃銷量破萬元,整場直播觀看人次超過50萬,點贊量超120萬。本次走進辰溪系列活動累計帶動農產品銷售超135萬元。qB9瀟湘晨報網

  辰溪地處懷化市北邊,沅江、辰水穿境而過,成就了“辰溪黃桃”的優質基因和獨特韻味,具有個大果圓、色澤金黃等特點,自然成熟糖度達到18%以上,果品質量已獲得國家綠色食品認證。辰溪縣人民政府副縣長蘭序祥在直播現場介紹了辰溪黃桃并為其代言,他表示,縣委、縣政府在對本地資源稟賦、農業布局、市場條件等深入分析的基礎上,因地制宜地把辰溪黃桃確定為該縣推進鄉村振興戰略和產業扶貧工程建設的支柱產業,以“精”為主,打造獨具特色的高檔精細果品產業。直播現場掀起了購買熱潮,直播開啟僅10分鐘,黃桃訂單數就超過3000斤。qB9瀟湘晨報網

  鏡頭前,晶瑩翠綠的糯米皮包裹著濃郁綿軟的紅糖芝麻,賺足了網友的口水。返鄉創業者張昌濤對粉糍粑“甜、香、軟、糯”這四大特點可謂如數家珍。通過直播,現在已經有千萬名來自全國各地的網友,嘗到了香糯可口的粉糍粑,這樣的美食消費扶貧,甜了城里人的味蕾,也樂了農家。qB9瀟湘晨報網

  “這種茶口感很好,是我們辰溪的野生茶,在夏季非常受歡迎。”扶貧帶頭人許忠華在直播中開啟魁茶知識小課堂,與此同時,制茶師傅現場展示了古老土陶制茶工藝。辰溪縣有豐富的陶土資源,也是古時貢茶的出產地,陶與茶完美結合,用陶器制茶可以去掉茶中的雜質,使茶水更利于人體健康。qB9瀟湘晨報網

  截至目前,“芒果扶貧云超市”直播助農活動已累計帶動銷量超9400萬元,賣出農副產品總計超118萬件。qB9瀟湘晨報網

  來源:紅網qB9瀟湘晨報網

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